Business planning of company

In manual addresses the most important issues of theory and practice of business planning companies. Particular attention prydilyayetesya external aspects of developing a business plan, creating a favorable impression of the investor acquainted with the business plan and interest in its implementation, methods of project analysis, practical implementation methods of innovation marketing orientation. We give advice on the formation of the marketing department, product policy and financial support to the projects and the application of project management.

For students, graduate students and university professors. The book will be useful as managers, entrepreneurs, anyone who is planning to start or develop a business.