The competitiveness of product and methods of determination
The competitiveness of the goods - is its ability to attract the attention of consumers among other groups of similar products offered in the market competing companies.
In determining the competitiveness of the goods, should take into account the following considerations. The consumer is always trying to get maximum consumer effect per unit of its costs. Therefore conceptual competitiveness by product (K) is to maximize specific consumer effect.
In turn, the consumer price consists of the selling price and the value of its consumption (all expenses incurred by the consumer when using the product).
The competitiveness of the goods is relative. This means that it is determined by comparing goods with goods-analogue (competitor) in respect of a particular market (consumer groups) in a specific period of time.
The most common assessment methods such competitive products.
The method of group examinations, ie analytical assessment of the competitiveness of goods by highly qualified specialists. This method is particularly effective on high-tech products, new products, and products for industrial purposes.
Consumer Surveys at exhibitions, fairs, presentations, etc pilot sales. This method allows to determine the competitiveness of consumer goods, are widely known to consumers, outline areas of improvement.
The results of evaluation of the competitiveness of goods by these two methods can take the form of tables (Table. 11).
The importance of performance - factors which determine priority (importance) of a performance. The sum of the coefficients must equal one.
The value of properties - assessment of relevant characteristics that put them experts or consumers (eg on a five point scale).