Environmental factors of direct influence (action)
Management of the Company
The main factors of direct influence on the activities of the company include resource providers, consumers of goods and services, regulatory legal acts of government, legislative and executive bodies, competitors, public institutions, owners
Suppliers resources are different entities that provide a particular company it needs resources.
Thus, providers of financial resources by banks, insurance companies, shareholders, individuals and others.
Today, large companies seeking due to the high level of profitability to secure financial independence for themselves and thus be banks. As to SMEs, they are totally dependent on external sources of funding and are forced to pay high interest on loans.
It appears dependent on the volume of the loan conditionality, mutual, insurance and so on.
Material means of production enterprises provided through the exchanges, exhibitions, fairs, wholesale, transport companies, leasing companies and others.
Enterprise also feel the direct impact and dependence on producers of goods and their intermediaries. It appears dependent on price, timing and rhythm of deliveries of goods. And this dependence is increasing with the deepening division of labor and development cooperation.
Enterprises are increasingly geared mainly for the purchase of component elements in the partners and the enterprises themselves are carried out only certain operations, and it is typical for both production and non-production companies. Therefore, we can talk about the strengthening of their dependence on suppliers in the future. The company also depends on the situation and the markets in which it operates or which interacts.
The suppliers of labor are the labor exchange. Not paying attention to the market economy inherent in unemployment, there is a constant shortage of qualified personnel. Deficit specialists and higher qualification requirements for personnel makes the company or to seek such personnel, or invest heavily in their training. Every company should carefully monitor the dynamics of prices for real supply and regularity of supply resources, their relative sizes meet their needs.
Consumers of products or services - is a factor in the current development management, seen as its foundation. Consumers decide whether the company recover its costs, profit, and therefore get their development.
All companies should always carefully and constantly explore consumers of their products and services to monitor market conditions and respond quickly to changes that occur for ever on it. It should be noted that this monitoring should be carried out at different kliyenturnyh markets: consumer (goods and services for their own needs); producers (products for industrial purposes); intermediate sellers (goods for sale to obtain a certain income), government and various commercial entities worldwide, covering all types previously mentioned market.
Among the important factors directly impact special place belongs factors regulating influence state legislatures and various government agencies of representative and executive bodies that oversee compliance with the law and issue the required its own regulations, local administrative bodies and trade unions and other civil society organizations and about ' associations of citizens (eg consumer associations, businesses, etc.).
The purpose of government regulation is to achieve the most efficient and stable, sustained economic, social, scientific and cultural development of the country.
State regulation of enterprises in market conditions is in the form of development and adoption of appropriate legislation regulating certain aspects of business.
Direct government regulation through legally defined requirements of enterprises that are binding on all enterprises. For example, direct state regulation of commercial enterprises through the following mechanism:
• State registration of enterprises create and control the storage of specialization after its privatization;
• control the placement, construction and mode of operation of enterprises;
• Control the prices and order pricing;
• Control of the quality fabricated and sold products and services to consumers;
• monitoring compliance with the rules of the sale of certain goods, their exchange, labeling, shelf life;
• antimonopoly control;
• control over the circulation of cash in the company;
• monitoring compliance with environmental safety;
• monitoring compliance with fire prevention requirements and regulations on health and safety, sanitary norms, etc;
• zobov'yazanist compliance with labor and social legislation;
• monitoring compliance with public order accounting, reporting, calculation and payment of taxes established, contributions to non-budgetary funds and others.
In case of non-compliance with state authorities on the above issues and the company officials responsible under applicable law.
Indirect (economic) regulation of enterprises include: placing the company ordering the production, implementation of important consumer products with guaranteed logistics, the introduction of state regulation of the size of payroll to support the socially necessary proportions between productivity and pay, differentiation in tax rates for certain types of companies and the introduction of tax incentives to stimulate production activities; new businesses, development of social infrastructure companies (in health, education, culture, sports and housing, which are on the balance sheet), charitable, environmental, recreational activities, etc. The installation automation capabilities of accelerated capital assets in order to promote their investment activities; encourage the development of small businesses by providing incentives for taxation, obtaining state loans and others.
With the development of market relations to achieve their specific objectives, each company has a comprehensive and systematic study of its competitors, offering consumers only competitive products or services.
During competition (from the Latin. Concurentia - competition, competition) understand the economic struggle, the rivalry between market players on favorable terms of production, sales and service in order to achieve a certain goal.
As a result of the economic struggle and rivalry of the market limited the possibilities of each of them to sell their products and services in the marketplace.
For example, in the consumer market, where there are commercial enterprises, they compete with each other and with companies without legal entity, other sellers of consumer goods, including - with subjects unorganized market.
The main terms of the emergence of competition in the consumer market between businesses are: 1) the presence on the market of a large number of manufacturers, sellers of goods and services; 2) freedom of choice of economic activity; 3) correspondence between what determines the demand that determines supply. For example, if demand exceeds supply, the buyer has the freedom of choice of goods; 4) availability of market inputs.
Competition - is the main feature of a market economy. The main objective of the competition - to win the fight market, competition for the consumer, beat their competitors and achieve their goals.
The competition manifests itself within a particular industry (sector competition) and inter-industry competition. Depending on the location of competing companies, it can be internal or external. Internal industry competition - a competition between individual companies within each industry. Thus, the necessary material, labor, financial resources, such as trading enterprises enter into inter-enterprise competition with other industries. It is crucial to develop and respect appropriate market strategy and tactical behaviors taking into account many factors that affect the level and degree of competition. To achieve the goals of the competition the company must constantly examine their potential competitors and the forms and methods of struggle, they used carefully and reasonably choose methods impact on competition, and systematically explore the competitive advantages and competitive position of the company and its prospects for change.
Price competition means that the main methods against competitors is price. Its use is based on various methods. In this struggle the one who achieves lower than the market price, the value of its similar products, services and more.
By non-price competition include: 1) improvement of quality of products, services, additional terms of service and use special image of vendor products; 2) the widespread use of advertising products and services. The ad emphasizes special attention to trademark and proprietary brands.
Often, not consumers, competitors and determine which product and at what price you can sell. Underestimating the competition and reassessment of markets leads to significant losses and crises. Along with the struggle for markets products and services is growing competition for commodity markets, labor, capital, the right to use scientific and technological innovation. So one of the most important conditions for enterprise development is continuous updating, expanding the range of products and services, improve their quality and introduction of new technologies based on modern science and technology. Scientific discovery or creation of fundamentally new product or service can rapidly elevate the company to the top of success.
One of the significant impact on the enterprise carries on ownership and its representatives - owners. This factor, as well as all other closely intertwined with the others as the internal environment and the external environment of the company. In terms of equity formed a large class of owners that have a significant impact on the development of enterprises.